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Zurmo, a new Open Source CRM software provider, has announced the beta launch of its gamification-based CRM application.
The software – which is written in PHP and utilises jQuery, the Yii Framework, and RedBeanPHP – aims to encourage user adoption and make a lacklustre category of software more appealing to users by placing gamification at its core, said the firm.
According to Zurmo co-founder Ray Stoeckicht, the aim of the project is to “make CRM fun”, done through a number of gamification elements including points and badges which are awarded to users for actions performed in the system, such as producing a certain number of leads or system use.
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The software – which is written in PHP and utilises jQuery, the Yii Framework, and RedBeanPHP – aims to encourage user adoption and make a lacklustre category of software more appealing to users by placing gamification at its core, said the firm.
According to Zurmo co-founder Ray Stoeckicht, the aim of the project is to “make CRM fun”, done through a number of gamification elements including points and badges which are awarded to users for actions performed in the system, such as producing a certain number of leads or system use.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
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